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SERVICES
Branding
Art Direction
Video
Website
Strategy
CLIENT
Shark Stop
YEAR
2021 – 2022
EMPOWERING OCEAN LOVERS TO FEEL PROTECTED IN THE OCEAN
In partnership with Shark Stop, we seamlessly delivered a research-backed message powered by a world-class brand to save lives, minimise a carbon footprint, and empower ocean users with confidence. Shark Stop is the world’s first Shark Bite Resistant Wetsuit.
RESULTS
Utilising electronic mail and digital marketing across multiple platforms, the team generated the following results:
- A Kickstarter campaign that generated $234,947 and was fully funded in under 48 hours.
- 1678% ROAS
- Multiple media and news opportunities.
- A community mailing list of 6228
- A social media following of 5184
- An insider community of 696 highly engaged brand advocates.
Not just a wetsuit
Shark Stop was backed by a peer-reviewed scientific study that explored the use of a patented fabric (UHMPE). Enter the wetsuit, designed with eco-friendly sandstone neoprene and protected by UHMPE. The wetsuits are designed to withstand puncture from intense bites whilst remaining lightweight, comfortable and flexible, as most ocean users require.
Getting ready for a Kickstarter launch, our challenge was to bring the brand to life with customer experience in mind, brand awareness, digital strategy and design, website development and go-to-market activities. This would ultimately ensure the Kickstarter campaign generated lots of sales and was successful.
The Approach
We knew that this wetsuit had the potential to be so much more than just a brand. Shark Stop wanted to change the industry, and we felt the way to do this was by building a community. It was critical to our branding process that the brand, the concept and the empowerment that came with it belonged to the people.
We utilised a powerful palette centred around a core colour, “Stop Orange”, to grab attention and promote safety, backed by a distinct logo that speaks to the product’s core purpose.
As the wetsuit was not in production yet, we took advantage of powerful 3D illustrations to depict the slick style of the design and the show-stopping recognition the product would hold in the community.
Research-Backed
Delivering on the promise that the Shark Stop wetsuit stood for, we took the research and presented it in an easy-to-consume way that championed the technology behind the product. We designed a website where users could seamlessly learn about the technology, the brand’s vision and the team connected to the product.
Shark Stop wanted to empower and educate the ocean-going community.
What we did
Strategy – Market analysis, business strategy, product strategy, investment strategy
Digital – UX & UI design, Motion design, User testing & experience, full-stack development
Branding – Research, Naming, Values & purpose, Language & tone of voice, Messaging, Copywriting, Visual identity, Art direction, Brand animation, Design systems and guidelines
